Hailey Bieber’s net worth is $300 million in 2026, built on Rhode’s $1B sale to e.l.f. Beauty. The deal math, her stake, and what she actually kept after taxes.
Last updated: November 8, 2026 · By Nathan Cole
Hailey Bieber’s net worth is $300 million in 2026. That is the figure Celebrity Net Worth lands on in its November 5, 2026 snapshot, the figure Parade reports, and the figure at least four other outlets converge on. She is 29 years old, a model who spent a decade on runways and magazine covers, and the founder of a skincare brand she sold three years after launching it.
The sale is the whole story. In May 2025, e.l.f. Beauty agreed to buy Rhode, the skincare line Hailey founded in June 2022, in a deal worth up to $1 billion. The transaction closed in August 2025. Before that deal, her estimated net worth sat near $20 million, according to CelebsWiki. After it, she is worth roughly fifteen times that — and worth about $100 million more than her husband, Justin Bieber, whose net worth sits near $200 million.
Readers should not confuse the two numbers. The $1 billion was the price of the company, not the size of Hailey’s bank account. Rhode had co-founders, outside equity holders, taxes to pay, and a $200 million earnout that only pays out if the brand keeps growing. This article works through the deal piece by piece and shows the math that turns $1 billion into $300 million.
Quick Facts
| Net Worth (2026) | $300 million — plausible range $260–433 million (estimated) |
| Full Name | Hailey Rhode Baldwin Bieber |
| Born | November 22, 1996, Tucson, Arizona, USA |
| Age (2026) | 29 — turns 30 on November 22, 2026 |
| Height | 5 ft 8 in (1.73 m) |
| Profession | Model, entrepreneur, media personality |
| Spouse | Justin Bieber — married September 2018 |
| Children | Jack Blues Bieber — born August 2024 |
| Biggest Asset | Rhode skincare — sold to e.l.f. Beauty for up to $1 billion (2025) |
| Agency | IMG Models (since March 2016) |
| Last Updated | November 8, 2026 |
How This Estimate Was Made
Hailey Bieber has never published her finances, so no figure here is a confirmed fact. The $300 million anchor comes from seven independent estimates published in 2026 — Celebrity Net Worth, Parade, Investormint, GreyJournal, NextBiography, CelebsWiki and Net Worth VIP — which cluster tightly around $300 million. The range, $260–433 million, comes from the deal math itself: her Rhode ownership stake is reported at 50–70% and has never been officially confirmed, and the $200 million earnout pays only if Rhode hits growth targets over three years. The filing-based low end ($260 million) comes from Net Worth VIP’s September 10, 2026 scenario analysis, which ties 1,238,437 e.l.f. shares directly to an entity she controls. The high end ($433 million) comes from Celebrity Net Worth’s calculation at a 70% stake with the full earnout and a 38.1% combined tax rate. Where sources disagree, the article shows the disagreement and explains it.

+
How Much Is Hailey Bieber Worth in 2026?
Hailey Bieber is worth an estimated $300 million in 2026. The number holds up across the outlets that track celebrity wealth most closely. Celebrity Net Worth puts it at $300 million in a snapshot dated November 5, 2026. Parade reports the same $300 million. Investormint gives a $300–400 million range. GreyJournal and NextBiography both land near $300 million. Net Worth VIP, which built its estimate from SEC filings rather than press reports, puts its midpoint at $300 million with a $260–350 million range.
That agreement is unusual. Celebrity wealth figures often scatter across a wide spread, with one outlet doubling another. Here, seven sources published in 2026 sit within $100 million of each other, and five of them print the same round number. The reason is simple: they are all working from the same public event. Rhode’s sale produced real, disclosed numbers — a $600 million cash payment, about $200 million in stock, and a $200 million earnout — and every estimator is running the same arithmetic on those numbers. The differences come from the two inputs nobody outside the deal knows for certain: Hailey’s exact ownership percentage and her exact tax bill.
The honest way to state the figure is a range. At the low end, Net Worth VIP’s filing-based analysis gives $260 million. At the high end, Celebrity Net Worth’s math gives $433 million if she owned 70% of Rhode, collects the full earnout, and pays the 38.1% combined federal and California long-term capital gains rate the outlet applies. The $300 million anchor sits near the bottom of that span — the conservative reading, assuming she owned closer to half the company and has not yet collected the full earnout.
One more comparison puts the figure in perspective. Before the Rhode sale, CelebsWiki estimated her net worth at roughly $20 million — a decade of modeling and endorsements. The sale multiplied that by fifteen in a single transaction. Modeling made her famous. Rhode made her rich.
The Rhode Deal Explained: e.l.f. Beauty’s id=”rhode-deal-explained” style=”border-bottom:2px solid #c9a227;padding-bottom:10px;margin-top:2.2em;scroll-margin-top:90px;” Billion Acquisition
On May 28, 2025, e.l.f. Beauty announced a definitive agreement to acquire Rhode. The brand was barely three years old. It sold ten products. It had no stores, no outside investors of record, and sold only through its own website. e.l.f. agreed to pay up to $1 billion for it — the largest acquisition in e.l.f.’s history and one of the fastest billion-dollar exits in the beauty industry.
The deal closed on August 5, 2025. Rhode became a wholly owned subsidiary of e.l.f. Beauty, the public company behind e.l.f. Cosmetics, Naturium and Well People. Hailey did not walk away. She stayed on as Rhode’s founder, chief creative officer and head of innovation, and co-founder Lauren Ratner became president and chief brand officer. Within a month of closing, Rhode moved from direct-to-consumer only onto Sephora shelves across North America and the United Kingdom.
| Deal Component | Amount | Terms |
|---|---|---|
| Cash at closing | $600 million | Funded by committed debt financing |
| e.l.f. stock at closing | ~$200 million | About 2.6 million shares; founder shares under a one-year lock-up |
| Performance earnout | Up to $200 million | Paid over three years if Rhode hits growth targets |
| Maximum total | $1 billion | $800 million paid at closing; $200 million conditional |
The price made sense to e.l.f. because Rhode’s sales were already large for a brand of its age. e.l.f. disclosed that Rhode generated $212 million in net sales in the twelve months ended March 31, 2025 — entirely through its own website, with ten products. The $800 million paid at closing valued Rhode at roughly 3.8 times those trailing sales. That multiple is rich for a beauty brand. e.l.f. was paying for the revenue and for Hailey’s audience, which had made Rhode the number-one skincare brand by earned media value in 2024, with 367% year-over-year growth in that measure, according to e.l.f.’s own announcement.
Final acquisition accounting, published in e.l.f.’s fiscal 2026 annual report, put total consideration at $897.5 million — $590.1 million in cash, $300.3 million in equity, and $7.1 million as the acquisition-date fair value of the earnout. That accounting figure is lower than the $1 billion headline because the earnout is booked at its estimated present value, not its maximum. It will rise if Rhode keeps beating its targets, and the 2026 evidence says it is doing exactly that.
Deal Value vs Take-Home: Why id=”deal-value-vs-take-home” style=”border-bottom:2px solid #c9a227;padding-bottom:10px;margin-top:2.2em;scroll-margin-top:90px;” Billion Becomes 0 Million
This is the part most net worth pages skip, and it is the part that matters most. Hailey Bieber did not receive $1 billion. Nobody did. The $1 billion was the maximum price for the whole company, paid to all of Rhode’s owners together, and $200 million of it has not been paid yet. Her personal share depends on three things: how much of Rhode she owned, how much tax she owes, and whether the earnout pays in full.
Her ownership stake is the biggest unknown. Industry estimates place it between 50% and 70%, and neither Hailey nor e.l.f. has confirmed a figure. She founded Rhode with Michael D. Ratner and Lauren Ratner, and other equity holders existed. At a 50% stake, her share of the $800 million closing payment is $400 million before tax. At 70%, it is $560 million. That $160 million gap is the main reason published estimates range so widely.
Tax takes the next cut. Celebrity Net Worth applies a combined federal and California long-term capital gains rate of about 38.1%. At that rate, the 50% stake leaves roughly $248 million after tax from the closing payment, and the 70% stake leaves roughly $347 million. Add her share of the earnout — $100 million at 50%, $140 million at 70%, before tax — and the totals land at about $309 million and $433 million after tax, assuming the full earnout is collected. That is the Celebrity Net Worth calculation, and it is the clearest published version of the math.
Net Worth VIP reaches a lower range by a different route. Its September 2026 analysis starts from the one hard number in the public record: an SEC resale registration lists HRB Investment Associates Inc., an entity controlled by Hailey R. Bieber, holding 1,238,437 e.l.f. shares — worth about $95.6 million at the filing’s $77.1685 reference price. From that documented shareholding, plus a conservative read of the cash proceeds, distributions and taxes, it builds a $260–350 million range with a $300 million midpoint. Rhode’s accounts also show a $43.4 million distribution to all members before closing, though they do not state Hailey’s share of it.
Three more haircuts sit on top of the headline math. First, the founder shares were subject to a one-year lock-up, so Hailey could not sell her e.l.f. stock immediately — its value moved with e.l.f.’s share price, which traded near $77 at closing. Second, the earnout is paid over three years and only if Rhode hits its targets, so part of the $300 million figure is money she has not received yet. Third, the final accounting booked the equity at $300.3 million, not $200 million, because the share count and price moved between signing and closing. None of this makes the $300 million figure wrong. It makes it an estimate built on disclosed deal terms rather than a bank balance.
The 0 Million Figure, Source by Source
Seven outlets published a Hailey Bieber net worth estimate in 2026. They agree more than they disagree, and the table below shows where each one stands and what it is built on.
| Source | Figure | Date | Basis |
|---|---|---|---|
| Celebrity Net Worth | $300 million | Nov 5, 2026 | 50–70% stake, 38.1% tax, full earnout → $309–433M after tax |
| Parade | $300 million | 2026 | Rhode sale anchor; Justin $200M; combined $500M |
| Investormint | $300–400 million | 2026 | Deal-driven range; stake, tax and earnout unconfirmed |
| GreyJournal | ~$300 million | May 2026 | $309–433M post-tax range |
| NextBiography | $300 million | Oct 9, 2026 | Flat estimate, Rhode-driven |
| CelebsWiki | $300 million | 2026 | Flat estimate; pre-Rhode figure ~$20M |
| Net Worth VIP | $300M midpoint; $260–350M range | Sep 10, 2026 | Filing-based scenario; 1,238,437 documented e.l.f. shares |
Two patterns stand out. First, the consensus is real: five of the seven print $300 million exactly, and the other two bracket it. Second, the most careful estimates are the widest. Net Worth VIP, the only outlet that built its number from an SEC filing rather than from press reports, gives the widest range and the lowest floor. That is what honesty looks like when the key inputs — the ownership percentage and the tax treatment — are not public.
Forbes, notably, has not published a standalone Hailey Bieber net worth figure, and the outlet cautioned that the sale did not automatically make her a billionaire. That caution is worth repeating, because the question “Is Hailey Bieber a billionaire?” keeps appearing in search results. The answer is no. A $1 billion deal value split among owners, taxed, and partly unpaid is not a billion dollars in one person’s pocket.
Rhode: Three Years From Launch to a id=”rhode-story” style=”border-bottom:2px solid #c9a227;padding-bottom:10px;margin-top:2.2em;scroll-margin-top:90px;” Billion Exit
Rhode launched on June 15, 2022. Hailey founded it with Michael D. Ratner and Lauren Ratner, and the idea was deliberately narrow: a small range of minimalist skincare at accessible prices, built around her own beauty routine. The first products were a peptide lip treatment and a handful of creams and serums — about ten products in total. There were no stores. Everything sold through rhodeskin.com.
The narrow range was the strategy. A ten-product line is cheap to run, easy to restock, and simple to explain in a thirty-second video. Hailey was the marketing. She used the products on camera, talked about them in her own words, and turned her feed into the brand’s storefront. By 2024, Rhode ranked as the number-one skincare brand by earned media value, with 367% year-over-year growth in that measure — the publicity a brand gets without paying for it — and Rhode was getting more of it than brands ten times its size.
The sales followed the attention. In the twelve months ended March 31, 2025, Rhode generated $212 million in net sales, according to e.l.f.’s acquisition announcement. That is $212 million from a brand that was not yet three years old, sold no products in any store, and carried ten items. The figure is the single most important number in Hailey’s wealth story after the deal price itself, because it is the reason e.l.f. paid 3.8 times trailing sales. A brand doing $212 million with ten products and no retail footprint has room to grow simply by adding stores — and e.l.f. knew it.
The growth plan after the sale moved fast. Rhode went from direct-to-consumer only to Sephora shelves within a month of the deal closing, across North America and the United Kingdom. TIME’s 2026 profile reported that Hailey remained Rhode’s founder and chief creative officer after becoming a mother, while the brand expanded through Sephora and international retailers. She sold the company and kept running the creative side of it, with e.l.f.’s distribution behind her.
Rhode also kept expanding its product world. A Gap jeans collection created with Hailey appeared in Czechia in November 2026, within days of Rhode cosmetics reaching the Czech market, according to Around Prague. The brand that started as ten skincare products on one website is now a retail business with international shelves, and Hailey’s job title inside it — founder, chief creative officer, head of innovation — is the part of the deal that keeps paying after the cash and stock are counted.

The Earnout in 2026: Rhode Is Beating Its Targets
The $200 million earnout is the part of the deal that is still alive. It pays out over three years if Rhode hits the growth targets written into the merger agreement, and the 2026 filings show the brand is clearing them. e.l.f. recorded a fair-value adjustment of $57.6 million for the fiscal year ended March 31, 2026, driven by Rhode’s revenue outperforming the earnout thresholds, according to Celebrity Net Worth’s May 21, 2026 report on e.l.f.’s earnings. In plain terms, e.l.f. had to raise its books to show it now expects to owe a large share of that $200 million pool.
The liability kept climbing after that. e.l.f. raised the earnout liability to $80.8 million at June 30, 2026, because Rhode was outperforming its thresholds. The checks have not all been written yet, but the milestones are being locked in quarter by quarter. If Hailey owned 50% to 70% of Rhode, her implied share of the $57.6 million adjustment alone would be roughly $28.8 million to $40.3 million before taxes, per Celebrity Net Worth’s calculation — and that is a fraction of the full $200 million pool.
The sales behind those adjustments are strong. Rhode contributed roughly $128 million to e.l.f.’s growth in the quarter ended December 2025, according to BrandClickX, prompting e.l.f. to raise its full-year guidance. One outlet, CelebrityFees, put Rhode’s fiscal 2026 net sales at roughly $390 million, up about 80% on the year before — a figure from a single source, so it should be read as an indicator rather than a confirmed total.
That growth matters to her net worth in two ways. First, every earnout dollar that pays out adds directly to her proceeds, pushing the real figure toward the top of the $260–433 million range. Second, her e.l.f. shares — 1,238,437 of them held through HRB Investment Associates Inc., plus whatever cash she received — rise and fall with e.l.f.’s own performance, and Rhode is now one of e.l.f.’s growth engines. The one-year lock-up on founder shares expired in August 2026, a year after closing. The $300 million anchor assumes a middle path: most of the earnout collected, the shares held near their closing value.
The Modeling Career: A Decade on Runways and Covers
Before Rhode, there was a modeling career that ran for a full decade. Modeling made Hailey Bieber famous and paid her well. It did not make her rich. The pre-Rhode estimate of roughly $20 million covers ten years of runway work, campaigns, covers and endorsements.
She started young. Signed with Ford Models in 2014, she walked her first runway in October 2014 for Topshop Unique at New York Fashion Week, at seventeen, and for French designer Sonia Rykiel the same season. Her photos appeared in Love magazine in December 2014. In January 2015 she was photographed for American Vogue, and in March for Teen Vogue. Her first magazine cover came in April 2015 — Jalouse, shot alongside model Lucky Blue Smith — with editorials for Miss Vogue and W following the same year.
The campaigns stacked up through 2015 and 2016. She appeared in Ralph Lauren advertising in July 2015 alongside Australian singer Cody Simpson, walked for Tommy Hilfiger and Philipp Plein in October 2015, and shot a Ralph Lauren campaign and a Korean Vogue editorial in January 2016. In March 2016 she signed with IMG Models, the New York agency that has represented her ever since, and in May 2016 she appeared on the cover of Marie Claire. June 2016 brought a Moschino runway walk alongside Miranda Kerr, Alessandra Ambrosio, Jourdan Dunn and Chanel Iman, and her debut in advertising for Guess. That September she walked New York Fashion Week for Tommy Hilfiger, Prabal Gurung, Jeremy Scott, Tory Burch and Matty Bovan.
The later years added the long contracts that pay a model steadily. She was the face of Karl Lagerfeld’s limited-edition North American line, appeared in editorials for Glamour and Italian Vogue, and worked a UGG footwear campaign in 2016. Her Bvlgari jewelry partnership ran from 2019, her Levi’s brand-ambassador relationship from 2020, and her Tiffany & Co. Lock collection work from 2022, according to campaign reporting. She covered Vogue France in May 2022 and has appeared on the covers of Elle in its American, British and Japanese editions, and Harper’s Bazaar.
What is missing from this section is as important as what is in it. No named source publishes a firm figure for what Hailey earned from any single campaign, her IMG contract, or a year of modeling. The honest statement is the total: a decade of top-tier modeling work produced an estimated $20 million before Rhode, and the brand deals that followed it were the bridge to the business that changed everything.

Early Life: The Baldwin Daughter Who Wanted to Dance
Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona, the daughter of actor Stephen Baldwin and Kennya Deodato Baldwin. Stephen Baldwin is the youngest of the four Baldwin brothers — Alec, Daniel, William and Stephen — which made Hailey a Baldwin by birth and a celebrity-adjacent child from day one. Her mother, Kennya, is a graphic designer. The middle name Rhode, which later became her brand, was her own from birth.
Her first ambition was not modeling. She trained as a ballet dancer and wanted a dance career, but a foot injury ended that path while she was still a teenager. The injury is the hinge of her story: it closed one career and pushed her toward the one that made her famous. She moved to New York, signed with Ford Models in 2014, and walked her first runway the same year.
The Baldwin name opened doors, and Hailey has never hidden that. Plenty of celebrity children get a first runway walk. Few turn it into a decade of campaigns, and fewer still turn the audience from that decade into a company worth $1 billion. The useful fact is the pivot: a dancer whose body ended her first career at seventeen, who rebuilt herself as a model, and who then used the model’s audience to build a business.
Marriage and Family: Justin Bieber, Jack Blues, and Life at 29
Hailey married Justin Bieber in a civil ceremony in September 2018, and the couple held a larger ceremony in South Carolina in September 2019. She was 21 at the civil ceremony and 22 at the second. The marriage joined two of the most-followed young celebrities on the planet, and it has been covered as a unit ever since — which is exactly why the money story needs separating. Their finances are not one pot. Celebrity Net Worth is explicit: Hailey’s $300 million is separate from Justin’s $200 million.
Their son, Jack Blues Bieber, was born in August 2024, when Hailey was 27. TIME’s 2026 profile reported that motherhood did not end her operating role at Rhode — she remained founder and chief creative officer while the brand expanded through Sephora and international retailers. The timing matters to the deal story: she gave birth in August 2024, and the e.l.f. acquisition was announced nine months later, in May 2025.
For her age and the full timeline of her early life, see our Hailey Bieber age profile, which covers the birth date, the Baldwin family, and the year-by-year milestones in detail. The short version: born November 22, 1996, she turns 30 on November 22, 2026 — two weeks after this article’s publication date. She will enter her thirties as a founder who has already sold a company for up to $1 billion, a mother of a two-year-old, and the richer half of one of the world’s most famous couples.
Hailey vs Justin: Who Is Worth More?
Hailey is. Her estimated $300 million sits about $100 million above Justin Bieber’s estimated $200 million, according to Celebrity Net Worth and Parade, and the gap is recent. For most of their marriage, Justin was the richer half by a wide margin. The Rhode sale flipped the ranking in a single year.
Justin’s money comes from a different era of fame. He sold his music catalog for $200 million in 2022, according to Parade, a deal that reports at the time linked to financial pressure — a framing this article does not repeat as fact, since the sale price itself is the only confirmed number. His $200 million estimate reflects the catalog sale, touring income, and years of recording revenue, set against the spending and tax history of a career that began when he was a teenager. Together, the couple is worth an estimated $500 million.
The flip runs against the usual celebrity-couple pattern. In most famous marriages, the partner who became famous first stays the richer one. Here, the partner who married into the bigger name built the bigger fortune — and built it from a company, not from fame. Justin’s wealth is the residue of a music career. Hailey’s is the proceeds of a sale. A sale has a price, a buyer, and a filing. That is why her number is firmer than his, and why the $300 million figure carries more documentation than most celebrity estimates: the deal that created it is a matter of public record.
The comparison also answers the question readers actually type into search: “Is Hailey Bieber richer than Justin Bieber?” Yes, by about $100 million, on the best available estimates. The margin is not large enough to survive a bad year for e.l.f. stock or a missed earnout, and both figures are estimates. But as of November 2026, the founder is worth more than the pop star.
Real Estate: The Million West Village Condo
In July 2026, Justin and Hailey paid $12 million for a 2,800-square-foot condo in New York City’s West Village, according to Celebrity Net Worth. The purchase is the one confirmed property transaction tied to the couple in 2026, and it is a useful marker for where the Rhode money is going: into a hard asset in one of the most expensive neighborhoods in America, bought jointly, in the year after the sale closed.
Twelve million dollars is about 4% of Hailey’s estimated net worth — a proportion that says more about her financial position than the purchase itself. A person worth $300 million can buy a $12 million apartment without touching the core of the fortune. The condo is also a New York base to match a Los Angeles life: a West Village address puts the couple in the city where Rhode’s retail expansion and Hailey’s fashion work both run through.
Beyond this condo, no named source confirms figures for any other Hailey Bieber property, car, or jet, so none are listed here.
Endorsements and Brand Deals Beyond Rhode
Rhode dominates the money story, but it is not the only brand work on Hailey’s record. Her longest commercial relationships run through beauty and fashion houses that pay for a face their customers already trust. The Bvlgari jewelry partnership has run since 2019, covering the B.Zero1 and Serpenti lines. The Levi’s brand-ambassador relationship began in 2020. Her Tiffany & Co. work, including the Lock collection, dates to 2022. Earlier, she worked with bareMinerals, and her Guess and Tommy Hilfiger campaigns in the mid-2010s doubled as endorsements and runway work.
None of these deals carries a published fee. No outlet has reported what Bvlgari, Levi’s or Tiffany paid her, and this article will not invent a number to fill the gap. What can be said with confidence is structural: a model with her profile — Vogue covers, a decade at IMG, tens of millions of followers — commands fees in the high six figures to low seven figures per major campaign, according to industry reporting on comparable deals. That range is an industry benchmark, not her contract. The shift matters: before 2022 she was the face other brands hired; after Rhode, her feed sells her own products, and the Bvlgari and Tiffany relationships are now a side income next to a $300 million exit.
Social Media: The 59-Million-Person Storefront
Hailey Bieber’s Instagram account, @haileybieber, has about 58.9 million followers as of November 8, 2026, according to livecounts.nl, which tracks public follower counts. Investormint reported approximately 57.9 million in May 2026, and her TikTok following at about 18 million. Rhode’s own Instagram account has grown to about 4.7 million followers, up from 3.2 million at the time of the acquisition announcement, with about 1.5 million on TikTok.
Those numbers are not vanity metrics. They are the distribution system that made Rhode possible. A brand with ten products and no stores needs customers to come to it, and Hailey’s feed brought them — for free. e.l.f. said as much in its acquisition announcement, crediting Rhode’s earned media value, the number-one skincare ranking in 2024, and 367% year-over-year growth. What e.l.f. paid $1 billion for was, in large part, a customer-acquisition machine that Hailey had built post by post, at no media cost.
The follower count also explains why the earnout is likely to pay. Rhode’s growth depends on attention, and attention is the one asset Hailey controls directly. Every post she makes about a new Rhode product reaches more people than a national television ad, and it costs her nothing. That is why the earnout targets, written in 2025, are already being beaten in 2026 — and why the $200 million backend of the deal is not a lottery ticket but a payment for growth she is positioned to deliver herself.
There is a limit to this argument, and it should be stated. Followers are not revenue. Rhode’s $212 million in sales came from people buying products, not from people following an account. The feed is the top of the funnel, and the products have to close the sale. Rhode’s repeat-purchase record — the reason e.l.f. raised its earnout liability — is the evidence that the funnel works.
How Hailey Bieber Compares to Kylie Jenner and Rihanna
Hailey Bieber is not the richest celebrity beauty founder. She is the one with the cleanest exit. The comparison below shows where she sits among the three founders who define the category.
| Founder | Brand | Net Worth (2026) | How the Money Was Made |
|---|---|---|---|
| Hailey Bieber | Rhode | $300 million | Full sale to e.l.f. Beauty, up to $1B, closed Aug 2025 |
| Kylie Jenner | Kylie Cosmetics | ~$670 million | Sold 51% to Coty for $600M in 2019; kept 49% |
| Rihanna | Fenty Beauty | ~$1.4 billion | Owns 50% of Fenty Beauty with LVMH; Forbes 2025 list |
| Kim Kardashian | SKIMS | ~$1.7 billion | SKIMS majority owner; Forbes 2025 list |
Kylie Jenner’s story is the cautionary tale for this category. Forbes put her on its cover in March 2019 as the youngest self-made billionaire in history, estimating her net worth above $1 billion on Kylie Cosmetics revenue of about $360 million a year. Fourteen months later, Coty bought 51% of the company for $600 million and filed disclosures with the SEC. Forbes investigated, reported that the revenue figures behind the billionaire estimate had been overstated — the actual 2018 revenue was about $177 million, not $360 million — and revoked the title, revising her net worth to just under $900 million. As of April 2026, Forbes estimates her at about $670 million.
Hailey’s deal avoids that trap. Rhode’s price was set by a public buyer, disclosed in a press release, and booked in SEC filings. The $212 million in trailing sales is a disclosed number, not a founder’s claim. The 3.8-times multiple is arithmetic, not marketing. Her $300 million figure rests on firmer ground than Kylie’s $1 billion ever did, because the transaction that created it actually happened, at a published price, to a listed company.
Rihanna sits at the top of the table for a different reason. Her roughly $1.4 billion, per Forbes’ 2025 celebrity billionaires list, comes from a 50% stake in Fenty Beauty alongside LVMH, plus Savage X Fenty and a music catalog. She has not sold. Her fortune is a valuation, not a payout — the same kind of number that got Kylie in trouble, except that Fenty’s scale and LVMH’s involvement give it a sturdier base.
Hailey’s position is smaller and, in one sense, stronger: she has the cash, the stock, and the earnout — money that has actually changed hands — rather than a valuation on a company she still owns. She is worth less than Kylie, Rihanna and Kim. She is also the only one of the four whose fortune comes from a completed sale with a public price. At 29, with the earnout still paying through 2028 and a founder role at a brand that is growing inside a public company, she has time to close the gap.
Sources & Reporting
Figures in this profile reflect reporting through November 2026. Key sources: Celebrity Net Worth ($300M snapshot, November 5, 2026; $309–433M after-tax math at 50–70% stake and 38.1% tax; $57.6M FY2026 earnout adjustment, May 21, 2026; $12M West Village condo, July 2026; Justin Bieber $200M); Parade (Hailey $300M, Justin $200M, combined $500M; $200M catalog sale, 2026); Investormint ($300–400M range; Rhode #1 by EMV 2024, 367% YoY growth; Instagram ~57.9M, TikTok ~18M, May 2026); GreyJournal (~$300M; $309–433M range; one-year founder lock-up; e.l.f. ~$77/share, May 2026); Net Worth VIP ($300M midpoint, $260–350M range, September 10, 2026; 1,238,437 e.l.f. shares via HRB Investment Associates Inc.; $897.5M final accounting; $43.4M pre-closing distribution; TIME 2026 profile summary); NextBiography ($300M, October 9, 2026); CelebsWiki ($300M; pre-Rhode ~$20M, 2026); e.l.f. Beauty / SEC filings (definitive agreement May 28, 2025; close August 5, 2025; $600M cash, ~$200M stock, up to $200M earnout; $212M Rhode net sales TTM March 31, 2025; FY2026 annual report); Modern Retail (deal structure, December 10, 2025); Social Life Magazine (deal timeline, 2026); DopamineKart (close date, Sephora rollout, 2026); BrandClickX (~$128M Rhode contribution, quarter ended December 2025, November 2026); CelebrityFees (~$390M fiscal 2026 Rhode sales, single-source report, October 24, 2026); Wikipedia — Hailey Bieber (born November 22, 1996; Ford Models 2014; Topshop debut October 2014; Jalouse cover April 2015; IMG Models March 2016; Marie Claire cover May 2016; Guess, Moschino, Tommy Hilfiger, Ralph Lauren 2015–16; updated November 2026); livecounts.nl (Instagram ~58.9M followers, November 8, 2026); Around Prague (Gap collection and Rhode in Czechia, November 1, 2026); TopModelNews (Bvlgari from 2019, Levi’s from 2020, Tiffany Lock 2022, 2026). Where outlets disagree, the article explains why and publishes the adjudicated figure rather than picking a side silently.
Frequently Asked Questions
What is Hailey Bieber’s net worth in 2026?
Hailey Bieber’s net worth in 2026 is estimated at $300 million. The figure is anchored by Celebrity Net Worth (snapshot November 5, 2026) and Parade, with a plausible range of $260–433 million depending on her Rhode ownership stake, taxes, and the earnout.
How did Hailey Bieber make her money?
Almost all of it came from Rhode, the skincare brand she founded in June 2022 and sold to e.l.f. Beauty in a deal worth up to $1 billion, announced May 28, 2025 and closed August 5, 2025. Before the sale she was worth an estimated $20 million from a decade of modeling and endorsements.
Did Hailey Bieber sell Rhode for $1 billion?
e.l.f. Beauty agreed to buy Rhode for up to $1 billion: $600 million in cash and about $200 million in stock at closing, plus up to $200 million in earnout payments over three years if Rhode hits growth targets. The $1 billion was the price of the whole company, not Hailey’s personal payment.
Is Hailey Bieber a billionaire?
No. A $1 billion deal value split among Rhode’s owners, taxed, and partly unpaid is not a billion dollars in one person’s pocket. Her estimated net worth is $300 million, and Forbes has cautioned that the sale did not make her a billionaire.
How much did Hailey Bieber make from selling Rhode?
Her exact proceeds have not been disclosed, because her ownership stake — reported at 50–70% — was never officially confirmed. Celebrity Net Worth calculates roughly $309 million after tax at a 50% stake and $433 million at a 70% stake, assuming the full earnout. A filing-based analysis by Net Worth VIP puts the range lower, at $260–350 million.
Is Hailey Bieber worth more than Justin Bieber?
Yes. Hailey Bieber is worth an estimated $300 million, about $100 million more than Justin Bieber’s estimated $200 million. Together the couple is worth an estimated $500 million. The Rhode sale flipped the ranking in 2025.
How old is Hailey Bieber in 2026?
Hailey Bieber is 29 years old in 2026. She was born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona, and turns 30 on November 22, 2026.
What is Hailey Bieber’s salary?
There is no published salary figure for Hailey Bieber. Her wealth comes from owning and selling a company, not from a salary: the Rhode sale paid $600 million in cash and about $200 million in stock at closing, plus an earnout, and she stayed on as Rhode’s founder and chief creative officer. No firm figure exists for her modeling income or any single endorsement fee.
WRITTEN BY
Nathan Cole
Nathan Cole is the editor of Guide Net Worth. He covers celebrity wealth the way a business desk covers earnings: reported figures first, estimates labeled as estimates, and no invented numbers. Every profile on this site passes through his desk before it publishes. About Guide Net Worth · Corrections: figures are updated when new reporting emerges — contact us via the About page if you spot an error.
References & Sources
This article has been fact-checked and verified against multiple public sources, financial disclosures, SEC filings, Forbes reports, Celebrity Net Worth databases, and official records. All net worth estimates are based on publicly available information and financial analysis.