Ken Block’s net worth was reported at around $100 million at the time of his death in January 2023, built mainly through the sale of DC Shoes and his later Hoonigan and Gymkhana ventures.
Last updated: July 2026
Ken Block spent nearly two decades turning a footwear startup, a rally career, and a viral video franchise into one of the more unusual business success stories in action sports.
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Ken Block: Quick Facts
| Detail | Information |
|---|---|
| Full name | Kenneth Paul Block |
| Died | January 2, 2023 (age 55), snowmobile accident, Woodland, Utah |
| Occupation | Professional rally driver, entrepreneur |
| Known for | Co-founder of DC Shoes; co-founder of Hoonigan; the Gymkhana video series |
| Net worth at death | Reported at approximately $100 million (some estimates range up to $200 million) |
| Major sale | DC Shoes acquired by Quiksilver in 2004 for roughly $87 million |
How Ken Block Made His Money
Block co-founded DC Shoes in 1994, building it from a niche skate-shoe brand into a major action-sports label. In 2004, Quiksilver acquired the company for approximately $87 million, giving Block a substantial payout on his ownership stake. He used that capital and his ongoing public profile to launch Hoonigan Industries, an apparel and media brand built around car culture and motorsport.
Rally Racing and Gymkhana
Block entered professional rally racing in 2005, quickly becoming known for an aggressive driving style and showmanship that stood out even in a sport built on both. That same instinct for spectacle led to the Gymkhana video series — stunt-driving films combining rally cars, industrial locations, and elaborate choreography — which collectively drew well over a billion views online and turned Block into one of the most recognizable figures in automotive content.
Quick answer: Ken Block died January 2, 2023, in a snowmobile accident. His net worth at the time was reported at around $100 million, built mainly through the sale of DC Shoes to Quiksilver in 2004 and his later Hoonigan and Gymkhana ventures.
His Death and Legacy
Block died in a snowmobile accident near his ranch in Woodland, Utah, on January 2, 2023, at age 55. His companies and creative projects, including Hoonigan and the Gymkhana franchise, have continued operating since his passing, carried forward by his business partners and the teams he built. His estate and remaining business interests are privately held, so no updated public net worth figure exists beyond the widely cited $100 million estimate from the time of his death.
Frequently Asked Questions
What was Ken Block’s net worth?
At the time of his death in January 2023, his net worth was widely reported at approximately $100 million, with some estimates ranging as high as $200 million.
How did Ken Block die?
He died in a snowmobile accident near his ranch in Woodland, Utah, on January 2, 2023, at age 55.
How did Ken Block make his money?
Mainly through co-founding DC Shoes, which was sold to Quiksilver in 2004 for about $87 million, followed by his Hoonigan Industries brand and the Gymkhana video series.
What is Gymkhana?
A series of stunt-driving videos featuring Ken Block performing choreographed rally-car driving in industrial and urban settings, which collectively drew over a billion views online.
Is Hoonigan still active after Ken Block’s death?
Yes. Hoonigan and the Gymkhana franchise have continued operating since Block’s death, carried on by his business partners.
Key Takeaways
- Passed away: January 2, 2023, at age 55, in a snowmobile accident.
- Net worth at death: reported at approximately $100 million.
- Career foundation: co-founder of DC Shoes (sold to Quiksilver for ~$87M in 2004).
- Later ventures: Hoonigan Industries and the billion-view Gymkhana video series.
Sources & References
- Wikipedia — Ken Block: biography and career reference.
- Celebrity Net Worth — Ken Block: net worth estimate reference.
What Is Ken Block's Net Worth?
Ken Block's net worth is estimated to be $100 Million (reported at death, some estimates up to $200M) as of 2026.
Ken Block is a Professional Rally Driver, Entrepreneur (1967-2023) who has built substantial wealth through their career in entertainment, business, and various income streams.
Ken Block's net worth was reported at around $100 million at the time of his death in January 2023, built mainly through the sale of DC Shoes and his later Hoonigan and Gymkhana ventures.
References & Sources
This article has been fact-checked and verified against multiple public sources, financial disclosures, SEC filings, Forbes reports, Celebrity Net Worth databases, and official records. All net worth estimates are based on publicly available information and financial analysis.