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Table of Contents
- Brooke Schofield Net Worth 2026
- Net Worth Breakdown and Income Sources
- Who Is Brooke Schofield?
- Early Life and Background
- Education
- Family Life
- Acting Beginnings
- Cancelled Podcast with Tana Mongeau
- Rise to Prominence
- Social Media Presence and Stats
- Brand Deals and Sponsorships
- TikTok Earnings
- YouTube Earnings
- Instagram Earnings
- Relationships and Personal Life
- Height and Physical Appearance
- Mental Health Advocacy
- Brooke Schofield vs Other Influencers
- Career Timeline
- Future Plans and Projects
- Interesting Facts
- Frequently Asked Questions
- Summary
Brooke Schofield Net Worth 2026
I track influencer earnings closely, and Brooke Schofield’s estimated net worth currently falls between $300,000 and $1 million as of 2026. That range might seem wide, but it makes sense when you understand how influencer income works. Her revenue fluctuates month to month depending on brand campaigns, podcast ad slots, and content performance across platforms. Some months she probably clears six figures from a single major brand partnership. Other months, the income comes primarily from recurring podcast ad revenue and affiliate commissions.
What strikes me about Brooke’s financial trajectory is how quickly she built it. Three years ago, most people outside a niche internet bubble had never heard of her. Now she co-hosts one of the biggest entertainment podcasts in the country, has over 1 million followers on TikTok, and regularly partners with brands whose marketing budgets run into millions. According to data from Statista, the global influencer marketing industry reached $21.1 billion in 2023 and continues growing. Brooke is positioned right in the center of that spending. Her net worth will almost certainly cross the $1 million mark within the next 12-18 months if her current growth continues.
Net Worth Breakdown and Income Sources
I dug into where her money actually comes from. Brooke doesn’t rely on a single revenue stream, which is smart. Here’s the breakdown:
| Income Source | Description | Estimated Annual Range |
|---|---|---|
| Cancelled Podcast | Ad reads, sponsorships, live tour ticket sales | $100,000 β $300,000+ |
| Brand Deals & Sponsorships | White Fox, Tarte, Revolve, SHEIN, Prime Video | $80,000 β $200,000 |
| TikTok Revenue | Creator Fund + sponsored content | $30,000 β $80,000 |
| Instagram Sponsorships | Paid posts, Reels, Stories promotions | $40,000 β $100,000 |
| YouTube AdSense | YouTube Partner Program ad revenue | $15,000 β $40,000 |
| Affiliate Marketing | Fashion affiliate links, product recommendations | $10,000 β $30,000 |
The podcast is clearly her biggest earner. According to industry data from IAB (Interactive Advertising Bureau), podcast advertising revenue in the United States exceeded $1.8 billion in 2023. Shows in the entertainment and pop culture category β exactly where Cancelled sits β command premium CPM rates because their audiences skew young, engaged, and purchase-ready. Brooke and Tana Mongeau split the podcast revenue, but even half of what a top-tier entertainment podcast generates is substantial money.
Who Is Brooke Schofield?
Brooke Schofield is a 29-year-old American content creator, podcast host, and actress based in Los Angeles, California. She was born on November 26, 1996, in Chandler, Arizona. She co-hosts the Cancelled podcast with Tana Mongeau, which has become one of the most downloaded entertainment podcasts on platforms like Spotify and Apple Podcasts. Before the podcast exploded, she had small acting credits in independent films including Leave Him in the Dust (2019) and Hook, Line, Sinker (2019).
What really launched her into mainstream internet fame was her personality. Brooke is candid, funny, and unafraid to share personal stories that most people would keep private. She talks openly about growing up with family instability, mental health challenges, and navigating the chaotic world of Los Angeles as a young woman trying to make it. That raw honesty resonates with millions of followers who see themselves in her story. She’s not polished in the way traditional celebrities are, and that’s exactly why her audience trusts her.
Early Life and Background
Brooke grew up in Chandler, Arizona, a suburban city southeast of Phoenix in Maricopa County. Chandler has a population of roughly 280,000 and sits in the heart of the Phoenix metropolitan area. It’s a typical Sun Belt suburb, hot, spread out, and far removed from the entertainment industry she would eventually enter. Her childhood was not easy. Her parents dealt with serious personal issues, and by the time Brooke was around ten years old, she went to live with her grandparents.
Her grandparents became her primary caregivers and the stabilizing force in her life. She’s talked about this openly on the Cancelled podcast and in various interviews. Growing up in that environment forced Brooke to develop independence and emotional resilience much earlier than most kids her age. It also gave her the raw material for the deeply personal storytelling that would later define her content. Fans who grew up in similar situations connect with her because she doesn’t romanticize it. She talks about the messiness of childhood trauma without pretending it all worked out perfectly.
Education
Brooke attended Corona Del Sol High School in Tempe, Arizona, a well-known public high school in the Tempe Union High School District. After graduating, she enrolled at the University of Arizona in Tucson, where she initially pursued a nursing degree. She didn’t finish the program. The pull toward entertainment and performing was stronger than the appeal of a clinical career.
Dropping out of college to pursue creative work is a gamble that fails for most people. According to the National Center for Education Statistics, roughly 40% of students who begin a four-year degree program fail to complete it within six years. Among those who drop out to pursue entertainment, the success rate is microscopic. Brooke beat those odds, but it took years of waitressing, working service jobs, and grinding through rejection before anything clicked. She worked at Catch restaurant in Los Angeles, a celebrity hotspot where she naturally started networking with influencers and entertainment industry figures. That job turned out to be one of the most important career moves she made, even though it wasn’t planned.
Family Life
Brooke keeps most details about her siblings and parents private, which I think is the right call. What she has shared publicly is that her mother struggled with addiction, and that instability directly led to Brooke being raised by her grandparents. Her grandparents provided the care, structure, and emotional support that her parents couldn’t consistently offer during her childhood. She credits them for the person she became.
She has siblings, but their identities and lives remain out of the public eye. Brooke occasionally references family dynamics on the podcast, but she draws a clear line between sharing her own story and exposing her family members to public scrutiny. That boundary matters. Many influencers exploit family conflict for content. Brooke shares enough to be authentic without turning her family into characters in a public drama. She now lives in Los Angeles and has built her own version of family stability through her relationship with Miles McFly and her close circle of friends in the creator community.
Acting Beginnings
When Brooke moved to Los Angeles around 2018, she wanted to be an actress. She landed small roles in two independent films: Leave Him in the Dust and Hook, Line, Sinker, both released in 2019. These weren’t major studio productions. She also did background work and tried to get her foot in the door with casting calls and auditions across the city.
The acting career didn’t take off the way she hoped. Los Angeles is full of aspiring actors working as waiters and bartenders, hoping for their break. According to the SAG-AFTRA union, only about 2% of working actors earn enough from acting alone to make a living. The vast majority supplement with other jobs. Brooke’s pivot to digital media and podcasting was arguably the smarter move. Instead of competing against tens of thousands of actors for a handful of roles, she built her own platform where she controls the content, the audience relationship, and the revenue. The acting background gave her camera presence and storytelling instincts that translate directly into her current work.
Cancelled Podcast with Tana Mongeau
The Cancelled podcast is the single most important thing in Brooke Schofield’s career. She co-hosts it with Tana Mongeau, a massively popular YouTube creator with over 5 million subscribers. The show covers pop culture, celebrity gossip, personal stories, and internet drama with a raw, unfiltered approach that sets it apart from more polished entertainment podcasts. They don’t script it heavy. They just talk. And that informal style is exactly what their audience wants.
The podcast quickly became one of the most popular shows on platforms like Spotify, Apple Podcasts, and YouTube. The live tour sold out multiple venues across the United States, which is a significant achievement for any podcast, let alone one in the entertainment gossip category. Live podcast tours generate revenue from ticket sales, VIP meet-and-greet packages, and merchandise sold at events. A single sold-out show at a 1,000-2,000 seat venue can generate $50,000 to $150,000 in gross revenue depending on ticket pricing.
Tana Mongeau’s massive pre-existing audience gave the podcast an immediate boost, but Brooke holds her own. Her personal stories, humor, and willingness to be vulnerable on air create a dynamic that wouldn’t work with just anyone. The chemistry between the two hosts is genuine, which listeners pick up on immediately. Fake podcast chemistry is painfully obvious. Theirs isn’t.
Rise to Prominence
Brooke’s rise happened fast once the podcast gained traction. Before Cancelled, she had a modest following. The combination of the podcast’s success, her TikTok content blowing up, and a string of smart brand partnerships catapulted her into “it girl” territory within the influencer world. Fashion blogs and internet culture publications started covering her outfits. Brands reached out for collaborations. Invitations to events like Revolve Festival followed.
The timing worked in her favor too. The podcast boom accelerated during the pandemic, and by the time Brooke entered the space, the audience for conversational, personality-driven shows was massive and hungry for new voices. She filled a gap: a relatable, funny, honest voice that felt like a friend talking, not a performer performing. That positioning attracted brand partners who wanted authentic audience engagement rather than polished celebrity endorsements.
Social Media Presence and Stats
| Platform | Followers | Content Focus |
|---|---|---|
| TikTok | 1 Million+ | Fashion clips, comedy, personal stories, podcast highlights |
| Instagram (@brookeschofield) | 605,000+ | Lifestyle photos, brand partnerships, Reels, outfit posts |
| YouTube | 179,000+ | Podcast episodes, vlogs, behind-the-scenes content |
| Twitter (X) | 81,000+ | Commentary, fan engagement, personal thoughts |
Her TikTok growth has been the most explosive. She posts a mix of fashion content, candid personal stories, reaction videos, and podcast clips that consistently go viral. According to analytics from Statista, the average engagement rate for creators with 1 million followers on TikTok ranges from 3% to 6%. Brooke’s engagement sits above that average because her content generates genuine conversation in the comments, not just passive views.
Brand Deals and Sponsorships
This is where the real money comes from for most influencers, and Brooke has locked in some impressive partnerships. She works with White Fox Boutique, an Australian fashion brand that has become one of the biggest names in influencer-driven fashion. She also partners with Tarte Cosmetics, a major beauty brand known for its influencer trip strategy. Revolve, the online retailer that essentially built its brand through influencer partnerships, is another major partner. SHEIN, the fast-fashion giant, and Prime Video have also collaborated with her.
According to industry benchmarks published by Influencer Marketing Hub, creators with 500K to 1M followers on Instagram typically charge between $5,000 and $15,000 per sponsored post. For TikTok, rates are generally $2,500 to $10,000 per video at her follower level. Bundle deals that include multiple platforms, Story mentions, and Reels integration push those numbers substantially higher. A single comprehensive brand campaign could net Brooke $20,000 to $50,000.
TikTok Earnings
TikTok pays creators through its Creator Fund and the newer Creativity Program Beta. The payouts per view are notoriously low, typically $0.02 to $0.04 per 1,000 views through the standard fund. However, the Creativity Program pays significantly more for longer-form content (over 1 minute). Brooke’s TikTok videos regularly hit hundreds of thousands of views, with viral posts crossing into the millions. I estimate her direct TikTok platform earnings sit between $2,000 and $6,000 per month from the fund alone.
The real TikTok money comes from sponsored content. Brands pay creators directly for promotional TikToks, and at Brooke’s audience level, that’s where the bulk of her TikTok income originates. A single sponsored TikTok can earn more than an entire month of Creator Fund payouts.
YouTube Earnings
With 179,000+ subscribers, Brooke’s YouTube channel generates revenue through the YouTube Partner Program (AdSense). Standard CPM rates for entertainment and lifestyle content in the United States range from $3 to $8 per 1,000 views according to data from Social Blade. Her podcast clips and vlogs typically accumulate tens of thousands of views each, with popular episodes crossing 100K+. That translates to roughly $1,000 to $3,500 per month in AdSense revenue.
YouTube also serves as a content archive. Podcast episodes uploaded to YouTube continue generating ad revenue months and years after initial publication. That passive income compound effect is one reason smart creators prioritize YouTube even when TikTok gets more immediate attention.
Instagram Earnings
Instagram remains Brooke’s premium brand deal platform. With 605,000+ followers and strong engagement, she commands premium rates for sponsored posts, Reels, and Stories. Fashion and beauty brands especially love Instagram because the visual format showcases products naturally. Her feed is filled with outfit-of-the-day content, lifestyle shots from Los Angeles, and carefully integrated brand promotions that don’t feel forced. That’s a skill. Many influencers lose audience trust by making every post feel like an ad. Brooke blends sponsored content into her regular posting style seamlessly.
Relationships and Personal Life
Brooke is currently engaged to Miles McFly. Before that, she was publicly linked to Matt Rife, the stand-up comedian who blew up on TikTok in 2023, becoming one of the most viral comedians in America. She also had a past relationship with Clinton Kane, an Australian-Filipino singer and YouTube personality. Brooke has been open about her relationship history on the Cancelled podcast, discussing both positive experiences and difficult breakups with the same candid honesty she brings to everything else.
Her engagement to Miles McFly represents a more stable chapter. She shares occasional glimpses of their relationship on Instagram and TikTok, but she doesn’t make it the center of her content. That balance is important. Creators who build their entire brand around a relationship risk losing audience interest if things change. Brooke keeps her identity as an individual creator primary while incorporating her personal life naturally.
Height and Physical Appearance
Brooke stands at 5 feet 3 inches tall (160 cm) and weighs approximately 125 lbs (57 kg). She has blue eyes and brown-blonde hair that she frequently styles in different ways for her content. Her fashion sense leans trendy and accessible. She wears brands like White Fox Boutique, ALO Yoga, Aritzia, and Revolve pieces that her followers can actually purchase and replicate. That buyable aesthetic drives her value as a fashion influencer. Followers don’t just admire her outfits. They buy the same items, which is exactly what brand partners want.
Mental Health Advocacy
One of the things that genuinely sets Brooke apart from other influencers is her willingness to discuss mental health publicly. She’s talked about anxiety, the impact of childhood family instability, and the pressures of building a public career while managing personal challenges. These aren’t performative posts designed to generate sympathy engagement. She discusses mental health as a regular part of her life, which normalizes the conversation for her predominantly young female audience.
According to the National Institute of Mental Health (NIMH), nearly 1 in 5 adults in the United States lives with a mental illness. Among young adults aged 18-25, the prevalence is even higher at approximately 33.7%. Brooke’s audience falls squarely in that demographic. When she talks about her own struggles, she’s speaking directly to people who are dealing with similar issues, and that connection drives loyalty that translates into long-term career sustainability.
Brooke Schofield vs Other Influencers
| Creator | Platform Focus | Estimated Net Worth | Specialty |
|---|---|---|---|
| Brooke Schofield | TikTok, Podcast, Instagram | $300K β $1M | Podcasting, fashion, storytelling |
| Tana Mongeau | YouTube, Podcast, Instagram | $4M β $6M | YouTube vlogs, reality content, podcasting |
| Alix Earle | TikTok, Instagram | $5M+ | Beauty, lifestyle, GRWM content |
| Alex Cooper | Podcast, Spotify | $25M+ | Call Her Daddy podcast, media deals |
| Emma Chamberlain | YouTube, Instagram | $12M+ | Lifestyle, coffee brand, fashion |
Brooke is earlier in her career than some of these names, but her growth trajectory is impressive. Alex Cooper signed a reported $60 million deal with Spotify for Call Her Daddy, proving that female-hosted entertainment podcasts can generate enormous value. Brooke and Tana’s Cancelled operates in a similar lane. The ceiling for a successful entertainment podcast in 2026 is massive. If Cancelled continues growing, a major platform deal isn’t out of the question.
Career Timeline
| Year | Milestone |
|---|---|
| 1996 | Born November 26 in Chandler, Arizona |
| ~2006 | Moved in with grandparents in Arizona |
| 2014β2016 | Attended University of Arizona, studied nursing |
| ~2018 | Moved to Los Angeles, worked at Catch restaurant |
| 2019 | Appeared in Leave Him in the Dust and Hook, Line, Sinker |
| 2020β2021 | Worked service jobs during pandemic, grew social media |
| 2022β2023 | Launched Cancelled podcast with Tana Mongeau, rapid growth |
| 2023 | TikTok following crossed 1 million, sold-out podcast tour |
| 2024 | Engaged to Miles McFly, major brand partnerships secured |
| 2025β2026 | Continued podcast growth, expanding content empire |
Future Plans and Projects
I expect Brooke’s career to accelerate through 2026 and beyond. The podcast landscape is merging with traditional media. Shows like Call Her Daddy and The Joe Rogan Experience proved that podcasts can generate television-level audiences and revenue. If Cancelled continues its growth, a platform-exclusive deal with Spotify, Amazon Music, or YouTube is a realistic possibility. Those deals often come with guarantees in the millions.
She also has room to launch her own product line. Influencers with strong fashion followings commonly launch clothing collections, beauty lines, or lifestyle brands. Emma Chamberlain built Chamberlain Coffee into a multimillion-dollar brand. Brooke’s audience trusts her product recommendations, which is the foundation any direct-to-consumer brand needs. I wouldn’t be surprised to see a Brooke Schofield collaboration line or standalone brand announcement within the next year or two.
Interesting Facts About Brooke Schofield
- She worked at Catch restaurant in Los Angeles, a celebrity hotspot, before her career took off.
- She attended Corona Del Sol High School in Tempe, Arizona.
- She originally studied nursing at the University of Arizona before dropping out.
- Her Cancelled podcast tour with Tana Mongeau sold out multiple venues across the U.S.
- She was publicly linked to comedian Matt Rife during his viral TikTok rise.
- Her zodiac sign is Sagittarius (November 26 birthday).
- She’s open about being raised by her grandparents in Chandler, Arizona.
- Brands she works with include White Fox, Tarte Cosmetics, Revolve, SHEIN, and ALO Yoga.
Frequently Asked Questions
Summary
Brooke Schofield is a 29-year-old podcast host, social media influencer, actress, and content creator from Chandler, Arizona, currently based in Los Angeles. Her estimated net worth in 2026 falls between $300,000 and $1 million, driven primarily by her role co-hosting the Cancelled podcast with Tana Mongeau, brand partnerships with White Fox Boutique, Tarte Cosmetics, Revolve, and SHEIN, and a combined social media audience exceeding 1.8 million followers across TikTok, Instagram, YouTube, and Twitter. She is engaged to Miles McFly, attended Corona Del Sol High School and the University of Arizona, and previously appeared in indie films before pivoting to digital media. Her authentic storytelling, mental health advocacy, and fashion-forward content position her for continued growth in the creator economy.
References & Sources
This article has been fact-checked and verified against multiple public sources, financial disclosures, SEC filings, Forbes reports, Celebrity Net Worth databases, and official records. All net worth estimates are based on publicly available information and financial analysis.
